It's a numbers issue.
In 2014, women hold over 50% of the buying power, but aren’t equally represented in the building of products. In an increasingly technical world, this is vastly detrimental. Girls earn 57% of all undergraduate degrees, but only 18% of all undergraduate computer and information sciences degrees. Girls lose interest in computer science for a variety of reasons, and the most dropouts happen in the jump from middle school to high school.
Mentors are the key.
Surveys have shown girls are much more likely to pursue a STEM career if there is a female they know in a STEM profession. Tech sHeroes is an initiative designed to educate, encourage, and empower young women to explore careers in technology, learn to code, and take on projects to improve their school and community. Each semester 7th and 8th grade girls are personally invited to participate in this program where they engage with mentors, women currently in technology careers in Kansas City, by attending weekly meetings, monthly weekend workshops, and participating in a job shadow tour.